Editorial Guidelines

Research before publishing

City, service and industry content begins with real local research. Place names, neighborhoods, service conditions, platform rules and other factual claims are checked against appropriate sources before publication. When a source supports only a limited conclusion, the copy keeps that limitation.

No invented proof

SMBify does not invent reviews, star ratings, testimonials, client names, case-study results, awards, addresses or ranking screenshots. Illustrative examples are labelled as examples and are not presented as customer outcomes.

Experience, expertise, authority and trust

Content is written for a contractor making a real decision. It should name the author or responsible business, explain the practical basis for advice, link to authoritative references when they materially support a claim and distinguish opinion, illustration and verified fact.

Local and trade relevance

A city page must add genuine local substance rather than swap a place name into generic copy. A trade guide must reflect the actual customer journey and services for that trade. SMBify avoids false affiliation with landmarks, agencies, manufacturers or local institutions.

Commercial transparency

SMBify clearly states its $299-per-month, per-location plan, with no setup fee and no long-term contract. Comparisons describe scope and limitations rather than promising rankings, leads or revenue.

Updates and corrections

Content is reviewed when material facts, platform guidance, prices or services change. Pages may be updated, clarified or removed when they are no longer accurate or useful. Significant factual corrections should be made promptly without hiding the substance of the change.