Local SEO in Cape Coral, FL for home-service contractors
Local SEO in Cape Coral for home-service contractors needs a market-specific plan. Cape Coral is a low-lying Gulf Coast city organized around an extensive canal system, waterfront lots, bridges, and fast-growing suburban districts. Salt air, humidity, tropical rain, hurricane exposure, pool ownership, seawalls, and seasonal residents make local contractor intent unusually tied to water and property resilience.
- Population
- ~175,229
- Planning lens
- Canal atlas
Follow the water before drawing the service area.
Cape Coral is a low-lying Gulf Coast city organized around an extensive canal system, waterfront lots, bridges, and fast-growing suburban districts. Salt air, humidity, tropical rain, hurricane exposure, pool ownership, seawalls, and seasonal residents make local contractor intent unusually tied to water and property resilience.
Follow the water before drawing the service area. A useful Cape Coral city page begins with the customer’s property, urgency, and location inside the city. It then connects that situation to a focused service page, explains what evidence helps the first conversation, and gives the visitor a truthful next step. That is more useful than repeating “near me” phrases or listing every ZIP code without context.
The operating map follows Veterans Memorial Parkway, Cape Coral Parkway, Pine Island Road, Del Prado Boulevard, Santa Barbara Boulevard, Burnt Store Road, and the Midpoint and Cape Coral bridges. Those routes can compress or expand travel time depending on hour, weather, and the crew’s starting point. Search visibility should therefore be planned beside dispatch reality: neighborhoods that consistently fit the route can receive deeper content, while distant or difficult calls need honest expectations rather than a blanket citywide promise.
Local anchors include Four Mile Cove Ecological Preserve, Yacht Club Community Park, Sirenia Vista Park, Sun Splash Family Waterpark, the Caloosahatchee River, Matlacha Pass, and nearby Southwest Florida International Airport. They help a reader understand the geography, but they are not keywords to scatter through every heading. Their proper role is to orient the service story, clarify municipal identity, and connect a neighborhood or property type to the questions a real customer may ask.
Property demand in Cape Coral is shaped by hot humid summers, a pronounced wet season, tropical storms and hurricanes, intense sun, salt-air corrosion, and mild dry-season weather. Every permanent page should remain useful all year, while seasonal modules can change emphasis before likely demand arrives. The content must not diagnose a roof, system, tree, drain, or structure remotely; it should explain warning signs, preparation, documentation, and the handoff to a qualified contractor.
The population figure used here is approximate (~175,229). It is not a lead forecast, market-share claim, or guarantee of search volume. Population provides scale only. Actual opportunity depends on service mix, household and commercial composition, competition, map proximity, reputation, website quality, budget, and the company’s ability to answer and complete the work.
For the canal zones, SMBify would first confirm the contractor’s real business name, primary category, additional categories, phone, hours, address or service-area configuration, license and insurance statements, and the exact jobs accepted. That entity foundation should match across the website, Google Business Profile, citations, social profiles, and major industry directories.
Measurement belongs in the resilience chart: calls, qualified forms, booked estimates, route fit, service mix, and visibility by query theme. Rankings are useful diagnostics, but a ranking alone does not prove a profitable job. Reports should annotate weather, outages, profile changes, review velocity, page launches, and operational changes so the owner can interpret movement instead of reacting to an isolated screenshot.
Roads, institutions, and anchors that organize Cape Coral.
Main movement corridors include Veterans Memorial Parkway, Cape Coral Parkway, Pine Island Road, Del Prado Boulevard, Santa Barbara Boulevard, Burnt Store Road, and the Midpoint and Cape Coral bridges. Their role is operational context, not decorative keyword repetition.
Four Mile Cove Ecological Preserve
Four Mile Cove Ecological Preserve is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
Yacht Club Community Park
Yacht Club Community Park is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
Sirenia Vista Park
Sirenia Vista Park is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
Sun Splash Family Waterpark
Sun Splash Family Waterpark is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
the Caloosahatchee River
the Caloosahatchee River is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
Matlacha Pass
Matlacha Pass is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
nearby Southwest Florida International Airport
nearby Southwest Florida International Airport is a real orientation point in the Cape Coral market. It can clarify which side of town a page discusses, how customers describe a route, or why a property mix changes nearby. Use the entity once where it improves meaning; do not imply sponsorship, proximity, or service history.
For SEO architecture, connect the entity to the correct neighborhood or corridor and then return to the customer’s service question. Geographic accuracy supports trust, while landmark stuffing distracts from scope, credentials, and the next practical action.
Cape Coral is a collection of service contexts.
These places are geographic planning references, not claims that SMBify or a contractor has an office, client, or completed job there.
Yacht Club
One of the city’s older waterfront areas sits near the Caloosahatchee and river access. Salt exposure, mature homes, redevelopment, and marine-adjacent systems call for detailed inspection and materials language.
Internal links can connect this area to one trade hub and one or two specific service pages. That controlled structure is stronger than sending every neighborhood to an identical wall of links or creating dozens of thin pages that differ only by place name.
Pelican
Southwest Cape Coral combines canals, waterfront homes, and inland residential blocks. Search intent can move from dock and pool questions to roofing, HVAC, plumbing, and storm restoration within a few streets.
On a neighborhood page, describe the real housing or commercial context, the relevant service choices, and what the customer should gather before contact. Publish it only when first-party knowledge, photographs, jobs, questions, or operational detail make the page genuinely distinct.
Burnt Store
Northwest growth, vacant parcels, newer construction, and access toward Charlotte Harbor shape a different contractor market from the established southeast. Coverage pages should account for distance and development pace.
The conversion path should state whether the address is inside the service area, how appointments are scheduled, who must authorize work, and which claims need an on-site inspection. It should never invent a local office, completed project, customer, review, or response time.
Matlacha Isles edge
Properties toward the Pine Island corridor have a strong coastal and boating identity. Bridge routes and water exposure influence scheduling, materials, and emergency planning.
Internal links can connect this area to one trade hub and one or two specific service pages. That controlled structure is stronger than sending every neighborhood to an identical wall of links or creating dozens of thin pages that differ only by place name.
Diplomat
Northern neighborhoods around Diplomat Parkway include newer houses, schools, and ongoing development. Installation, landscaping, drainage, and first-cycle replacement searches can appear together.
On a neighborhood page, describe the real housing or commercial context, the relevant service choices, and what the customer should gather before contact. Publish it only when first-party knowledge, photographs, jobs, questions, or operational detail make the page genuinely distinct.
Hancock
Central and northeastern areas near Pine Island Road blend established neighborhoods with commercial corridors. A useful page separates household repair, property-management, and storefront needs.
The conversion path should state whether the address is inside the service area, how appointments are scheduled, who must authorize work, and which claims need an on-site inspection. It should never invent a local office, completed project, customer, review, or response time.
Caloosahatchee
Southeast Cape Coral contains older canals, river proximity, condos, and long-established homes. Renovation-era systems and salt-air wear deserve clearer explanations than generic Florida copy.
Internal links can connect this area to one trade hub and one or two specific service pages. That controlled structure is stronger than sending every neighborhood to an identical wall of links or creating dozens of thin pages that differ only by place name.
Mariner
Northwest residential growth around schools and major north-south routes creates strong demand for accurate service boundaries and appointment windows.
On a neighborhood page, describe the real housing or commercial context, the relevant service choices, and what the customer should gather before contact. Publish it only when first-party knowledge, photographs, jobs, questions, or operational detail make the page genuinely distinct.
Sandoval
A gated master-planned community with newer homes and association considerations. Contractors should explain access, documentation, and warranty-safe work where relevant.
The conversion path should state whether the address is inside the service area, how appointments are scheduled, who must authorize work, and which claims need an on-site inspection. It should never invent a local office, completed project, customer, review, or response time.
Entrada
A newer community near the city’s northeast gateway and Del Prado Boulevard. Page content should set realistic travel coverage and distinguish city from unincorporated Lee County addresses.
Internal links can connect this area to one trade hub and one or two specific service pages. That controlled structure is stronger than sending every neighborhood to an identical wall of links or creating dozens of thin pages that differ only by place name.
A four-window content and readiness calendar.
Cape Coral planning should reflect hot humid summers, a pronounced wet season, tropical storms and hurricanes, intense sun, salt-air corrosion, and mild dry-season weather. The bars below show workflow sequence only, not a statistical forecast.
Dry season
Lower humidity and rain make exterior projects, roof work, pool improvements, and preventive inspections easier to plan.
The calendar is qualitative. It shows an editorial and operations rhythm, not measured leads or revenue. Weather varies from year to year, so forecasts and official warnings must be checked at the time of service.
Pre-hurricane months
Roof, shutter, generator, tree, drainage, and documentation pages should be ready before forecasts create panic-driven demand.
Prepare the relevant Cape Coral service pages before this window, confirm hours and coverage, and publish safety-first guidance. Review photographs, offers, profile posts, and internal links so they match what the crew can deliver.
Wet and storm season
Fast rain, lightning, humidity, and tropical systems intensify searches for leaks, cooling, electrical issues, cleanup, and water mitigation.
During this period, watch qualified calls and booked work by service type rather than assuming traffic equals demand. Add a temporary update only when it is accurate, and retire expired wording after conditions change.
Post-storm recovery
Safety, insurance documentation, temporary protection, mold prevention, and verified availability matter more than exaggerated urgency claims.
The calendar is qualitative. It shows an editorial and operations rhythm, not measured leads or revenue. Weather varies from year to year, so forecasts and official warnings must be checked at the time of service.
Turn Cape Coral conditions into useful service journeys.
The service system should be deep enough to answer a buyer and narrow enough to stay truthful.
Waterfront property maintenance
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Salt-corrosion education
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Hurricane preparation
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Post-storm roof and water pathways
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Humid-climate hvac content
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Pool and outdoor-living coordination
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Seawall-adjacent caution
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
And bridge-aware service-area planning
This Cape Coral-adapted workstream should connect a real customer question to the right service, supporting evidence, and next step. The page must state who the service fits, what information helps triage it, which conditions require an on-site review, and what the company does not provide.
Optimize the title, introduction, headings, internal links, image alternative text, and FAQ around meaning rather than repetition. Verify operational claims with the contractor before publishing, and remove any offer the team cannot consistently fulfill.
Win clarity before chasing volume.
Cape Coral results often blend Fort Myers, North Fort Myers, Pine Island, and broader Lee County providers. The city’s size and bridge-dependent travel mean a contractor cannot treat the whole market as one dispatch zone. Pages that explain waterfront competence, inland coverage, storm documentation, salt-aware materials, and actual neighborhoods served can be more persuasive than a broad Southwest Florida claim.
The first competitive review should examine the live map pack and organic results for each profitable service, from a neutral location and from the contractor’s actual service area where tools permit. Record categories, review themes, page types, service menus, business hours, visual proof, and whether competitors explain the job clearly. Do not copy their wording or treat a single ranking as permanent.
Next, compare information architecture. A Cape Coral hub should introduce the market and route visitors into seven trade silos; each trade hub should lead to focused service pages; neighborhood pages should exist only when local evidence makes them useful. Breadcrumbs, descriptive anchors, canonical routes, titles, headings, and schema must reinforce that hierarchy without producing duplicate doorway pages.
Conversion quality is part of competition. The page should make price model, contract terms, service boundary, hours, credentials, estimates, financing, warranties, and emergency availability easy to verify. SMBify’s own offer is $299 per month per location, with no setup fee and no long-term contract; that does not guarantee rankings, calls, leads, booked work, or revenue.
Review strategy should request honest feedback after real completed work, never filter unhappy customers into a private path, never offer incentives for positive sentiment, and never create reviews. Responses can clarify service recovery and demonstrate professionalism without exposing private customer details.
Local citations support entity consistency when the business name, address or service-area setup, phone, hours, categories, and website match. More listings are not automatically better. Prioritize major platforms, relevant trade sources, local organizations the company genuinely belongs to, and profiles that customers or search systems can verify.
Content quality compounds when technicians and office staff contribute real questions, photographs, process notes, seasonal constraints, and job-selection criteria. SMBify can turn that first-party knowledge into a durable Cape Coral resource, but it should not manufacture experience that the contractor has not earned.
One city hub, seven different buying journeys.
Each trade receives its own intent model, proof requirements, seasonal emphasis, and internal-link path.
Plumbing SEO in Cape Coral
The plumbing silo should interpret Cape Coral through weather exposure. It needs symptom-led plumbing pages, drain and sewer explanations, water-heater choices, leak triage, and clear limits on emergency availability. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Plumbing local SEO →HVAC SEO in Cape Coral
The hvac silo should interpret Cape Coral through property age. It needs repair, replacement, maintenance, indoor-air, thermostat, duct, and seasonal preparation paths with equipment claims verified. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore HVAC local SEO →Roofing SEO in Cape Coral
The roofing silo should interpret Cape Coral through route and access. It needs inspection, repair, replacement, storm documentation, materials, ventilation, flashing, and warranty information without insurance promises. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Roofing local SEO →Tree service SEO in Cape Coral
The tree service silo should interpret Cape Coral through seasonal urgency. It needs risk assessment, trimming, removal, storm cleanup, stump work, permits, utility clearance, and safe-site preparation. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Tree service local SEO →Dumpster rental SEO in Cape Coral
The dumpster rental silo should interpret Cape Coral through commercial versus household authority. It needs container sizes, accepted material, weight, delivery access, permits, prohibited loads, and pickup expectations stated plainly. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Dumpster rental local SEO →Solar SEO in Cape Coral
The solar silo should interpret Cape Coral through documentation needs. It needs roof condition, shade, usage, equipment, interconnection, financing disclosures, and realistic consultation steps. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Solar local SEO →Water damage SEO in Cape Coral
The water damage silo should interpret Cape Coral through safety boundaries. It needs source control, electrical safety, extraction, drying, documentation, mold caution, and when to call emergency services. Start from the customer’s symptom or project, explain the evaluation sequence, show verified proof, and offer a direct contact path.
Neighborhood and seasonal modules can support this trade without becoming duplicate pages. Link only where the destination adds distinct guidance. Keep business identity, categories, hours, phone, service boundary, and qualifications consistent across the site and Google Business Profile.
No section should promise a top ranking, fixed lead count, immediate arrival, insurance outcome, diagnosis, permit approval, rebate, savings, or revenue. Those results depend on conditions outside a marketer’s control and often require inspection or third-party decisions.
Explore Water damage local SEO →Ten direct planning answers.
Visible answers are mirrored into valid FAQPage JSON-LD by the site renderer.
How should a contractor choose Cape Coral neighborhoods to target?
Begin with places the crew serves reliably and profitably. Compare drive time, job fit, existing visibility, demand themes, and first-party experience. The neighborhood list on this page is a planning reference, not a claim of an office, client, or completed project.
Does the approximate population of ~175,229 predict lead volume?
No. The supplied approximate population gives market scale only. Search demand, competition, proximity, reputation, service mix, seasonality, website quality, budget, and the company’s ability to answer and complete work all affect results.
Which weather topics matter in Cape Coral?
Plan content around hot humid summers, a pronounced wet season, tropical storms and hurricanes, intense sun, salt-air corrosion, and mild dry-season weather. Keep permanent pages useful year-round and update seasonal guidance only when it is accurate. Current forecasts, warnings, and emergency instructions should come from official sources at the time they are needed.
Should every area get its own landing page?
No. Create a separate page only when it has distinct customer questions, property context, services, photographs, proof, and operational value. Thin pages that swap place names weaken trust and can create duplicate or doorway-style content.
How does Google Business Profile support the Cape Coral page?
The profile and website should agree on the business name, phone, website, hours, category, service area, and offer. Publish accurate services and original photographs. Do not create a location, address, or service area that the business cannot legitimately support.
What should the seasonal visual be used for?
It is a qualitative editorial and operations calendar. It helps the team prepare pages, offers, staffing notes, and profile updates before likely seasonal demand. It is not a forecast of leads, traffic, booked work, or revenue.
Can SMBify guarantee rankings in Cape Coral?
No. SMBify can improve foundations, content, profile management, citations, internal linking, and measurement, but rankings and enquiries depend on competition, proximity, reputation, platform changes, market demand, and business execution.
What does SMBify cost for one Cape Coral location?
The published offer is $299 per month per location, with no setup fee and no long-term contract. The exact scope and fit should be confirmed during the audit so both sides understand the service boundary.
What should a contractor send for a local SEO audit?
Send the website, business name, Google Business Profile link if available, primary services, actual service area, hours, best contact email, and the questions the team hears most often. Do not send passwords or private customer information.
How quickly should results appear?
There is no honest universal timeline. Technical fixes and profile corrections may be visible quickly, while competitive visibility, reviews, content authority, and qualified enquiries often require sustained work. Progress should be reviewed against meaningful business signals, not a guaranteed date.
Build the city page around the calls your team is ready to win.
Send the website, primary trade, and real service area. SMBify will review the clearest local priorities against the $299-per-location plan, without a ranking or lead guarantee.